Methodology

Interim Findings from the Global Count

Methodology

The GC was launched by WMG in January 2021, with the support and partnership of 60+ entities—including both international women’s rights organisations and an extensive network of grassroots movements spanning all continents—and is gaining new partners regularly.

The project is currently in a data collection phase, in the form of a short online poll hosted by SurveyMonkey that takes around 10 minutes to complete. It is distributed digitally via our partners, and with the support of subsidised Facebook ads. The Interim Findings analysed in this report will look at the data collected thus far, with the full knowledge and understanding of its preliminary nature. This report will consider responses collected from 21 January to 2 June 2021, which provides a total sample size of 31,600. In the interest of ensuring statistical significance, there are over 1000 responses from 17 different countries, which allow us a sizable data set for analysis and comparison. There are over 500 responses from respondents in 22 countries, and over 100 from respondents in 39 different countries

The questions in the poll are designed to decipher a) The critical issues women face in their community, b) The barriers to progress, and 3) Organisations that are driving change. Each question was optional. The issues respondents are asked about are based on both the Beijing agenda, as well as WMG’s Unity Principles: ending violence, reproductive rights, LGBTQIA+ rights, workers rights, civil rights, disability rights, immigrant rights, indigenous rights and climate justice.

Furthermore, participants were given the opportunity to answer an open-ended question, namely, ‘What does progress for women’s human rights look like for you in 10 years?’. This question allows us to have strong, qualitative data and stories that provides colour and narrative to the quantitative results, and gives unique insight into how participants, in all their diversity, view progress for gender equality.

The poll itself is peer-reviewed by sector leaders including Kimberlé Crenshaw, University of Maryland and Survey Monkey. The poll is largely a non-probability sampling, to ensure the study was a random selection of women and gender-diverse people across the world, primarily through Facebook ads targeted to women in 99 different ad sets in 21 different languages.

To ensure ethical considerations are met, the online poll has a description of the study and why it was conducted, and respondents were required to confirm consent in order to be taken to the poll. They were asked not to provide any names but to keep all responses anonymous. Further, the poll did not collect any Personally Identifiable Information (PII) in order to ensure the anonymity of the respondents.

View the poll here>>

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